Data discussions are far from sexy, but doing data correctly can translate into significant positive impacts to your company’s revenue. By conservative estimates, one-quarter of the average B2B database is inaccurate (according to SiriusDecisions). How does your...
Well, 2015 is finally upon us, which makes it fun for me (since I frequently design infographics) to look back at some superlative statistics from the business world in 2014. In no particular order, here’s the list: Biggest commutes in 2014: New York, LA, San...
Is 2015 finally the year you plan to handcraft your messaging and better target multiple personas in your outbound marketing campaigns? If so, you’ve got the same goal as approximately 50% of B2B marketers, all of whom plan to begin courting prospective clients...
Note: Today’s guest post is the final in a three-part series provided by Esteban Kolsky, founder of ThinkJar, a research consultancy focused on customer strategy and CRM solutions. The first two posts in the series can be found here and here. InsideView is a client...
Today’s post is from Catherine Jacola, an Enterprise Account Executive at InsideView who enables organizations to increase marketing-generated pipeline and drive greater sales velocity. Catherine works with InsideView customers every day and sees the very real...
Note: Today’s guest post is another in a series provided by Denis Pombriant of Beagle Research Group. Denis is a top CRM market researcher who advises end users in CRM selection, deployment and use while also publishing a steady stream of analysis on many of the...