If your ideal customers use specific technologies, then technographic data is a gold mine.
Technographic data — also known as technographics — gives you insights into the hardware and software your target accounts use and need. Imagine the time you could save and the deals you could close by knowing exactly which companies to target and which to weed out.
Identify accounts that are a great fit for your technology — or not
Technographic data empowers you to focus exclusively on accounts that can use what you sell, so you can:
- Find more ideal prospects and expand your addressable market
- Plan impactful, custom offers and campaigns
- Target your advertising
- Prioritize your sales motions
- Increase your relevance and customer engagement
- Forecast more accurately
- Stop chasing dead-end leads
Target more precisely and watch the ROI stack up
Technographic data empowers you to focus exclusively on accounts that can use what you sell, so you can:
- Save sellers’ and marketers’ time
- Reduce marketing campaign costs
- Accelerate sales cycles
- Increase win rate
- Improve your buyers’ experience, which translates into trust and larger deal sizes
Our customers report a lift in marketing and sales ROI from using technographics
Up to 3x higher response rates to demand generation programs
%
Up to 78% more cost-effective spend due to more targeted outreach
%
Up to 51% higher likelihood by sales to establish successful contact with targeted prospects
%
Up to 57% decrease in time to close new deals
Choose the industry’s leading technographic data
InsideView technographic data is powered by DemandMatrix, the market-leading technographic data provider.
- 82 million domains tracked
- 18,000+ technologies covered — 3x – 5x competitors
- Includes both front-end and back-end technologies
- Data is refreshed regularly
- Customized technographic intelligence not available from any other provider
Get our technographics your way
Whether you want to narrow a list, expand your market, or deeply understand a specific account, you can access our technographic data when and where you need it, across our product line.
- Use technographics as a filter when building market segments in InsideView Apex
- Focus your list building in InsideView Target and InsideView Insights
- See complete technology profiles within account records using InsideView Insights
- Enrich accounts and leads with technographic data using InsideView Data Integrity and InsideView APIs
- Tap into custom data sets through our Professional Services
Integrated across the InsideView product line: InsideView Insights, InsideView Apex, InsideView Target, InsideView Data Integrity, and InsideView APIs
82 million domains tracked
18,000+ technologies covered — 3 – 5 times more than any other provider
Includes both front-end and back-end technologies
Highest predictive qualification score among providers
Customized technographic data sets: IT spend, revenue potential, next technology purchase, ISV/SI intelligence, technology skill sets
Quarterly updates
InsideView’s world-class support
Strict data usage policy—Your data is always and only your data
ISO-security certified
If you don’t understand your prospective customer’s existing technologies and problems, you can’t become their true trusted advisor. It’s that simple. … DemandMatrix gives us the insights we need to become trusted advisors.”
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Resources
VIDEO
DocuSign Testimonial Video - Technographic Data
VIDEO
Microsoft Testimonial Video - Technographic Data
