Is your data in fighting shape to meet your pipeline numbers?If you’re like the typical B2B company, it’s probably not: the average B2B database is 25 percent inaccurate at any given time, according to SiriusDecisions.Just like getting yourself in shape, getting your...
InsideView claims to have the most accurate company and contact data in the industry. Ever wonder if that’s marketing puffery or a truthful claim? Let’s see what the numbers say. Here’s How We DidFor Q3 2015, the quarterly benchmark results show that InsideView...
When you’re targeting a lead and start to dig into their profile in your CRM system, do you feel a chill run down your spine? Does the hair on your neck stand up and your heart start to race? Or are you so confident in your data that digging into lead data is like...
I had the pleasure last week of attending and speaking at my first Argyle Chief Marketing Officer Leadership Forum in Atlanta. It was a well-attended event, full of marketing executives from a variety of companies, including Jones Lang LaSalle, SunTrust Bank,...
VentureBeat just published a post written by our CEO, Umberto Milletti, that was prompted when a family friend recently asked for his advice on a job offer. What made it interesting was that the offer came from a prominent East Coast tech company that had just raised...
On October 8th, we hosted a webinar with Barbara Giamanco, a social selling expert and a pioneering thought leader and consultant on social selling. We chose this topic, “Sales Meets Social Media: How to Implement a Social Selling Strategy,” not because social selling...