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Appealing to All Decision Makers

In most business organizations, more than one individual holds decision-making responsibility. This is especially true when there is a large volume order or a very costly item. When multiple executives weigh in on a purchase decision, a salesperson has to work harder...

ZenDesk: You Are Their Hero

ZenDesk: You Are Their Hero

ZenDesk knows a thing or two about customer appreciation. They have recently created and hosted an event for that sole purpose. The 2012 Customer Service Hero Tour hit most major cities in the US, kicking off in LA in March and ending in NYC in October. The tour...

How Social Media Helps You Target High Converting Customers

Social media is a goldmine of information about potential customers. Unfortunately, just like in a real gold mine, there are literally tons of useless materials for each nugget that you find. This means that finding a path into the goldmine is only the first part of...