Gen Y, or the Millennial generation, is defined as those born during the late 80s, 90s, and early 00s, so the old fogies of that generation are in their 30s. That puts many Millennials right in the prime of their careers, and right in the thick of decision-making in...
Segmentation isn’t necessarily a new concept, but it is a crucial discipline to master in today’s sales climate. Actually, segmentation can be traced way back to the 1950s when companies both small and large began targeting specific groups of people with...
By now we’ve all been thoroughly inundated with the vague advice that businesses need to maintain a social media presence. We build and manage accounts on Facebook, Twitter, Pinterest, and a number of other social media sites, and post regularly. And because social...
The chance to make an online sale is not a one shot deal. If a business visits your site and leaves, you can retarget them to bring them back. Retargeting is not just for business to consumer (B2C) businesses; it is just as effective – if not more – for business to...
In his book, Influence: The Psychology of Persuasion, Dr. Robert B. Cialdini discusses key principles for getting others agree with you and convincing them to buy from you. According to Dr. Cialdini, a buyer evaluates six major factors before making a purchase. He...
If you have something important to say on social media, make sure it gets heard! Different networks prefer different time windows, and different audiences operate on different time frames. Before you start scheduling out social updates, make sure you have a clear...