Around the nation, sales jobs are in high demand, especially with many professionals looking for ways to earn more as the economy picks up. Practically every industry is adding sales representatives to bring in more business, streamline lead prospecting and improve...
Most B2B companies these days maintain an active presence on Facebook, but not all of us get it right. The marketing opportunities available to us on Facebook continue to evolve, and as marketers, we have to constantly update our Facebook strategy. Take, for example,...
The chance to make an online sale is not a one shot deal. If a business visits your site and leaves, you can retarget them to bring them back. Retargeting is not just for business to consumer (B2C) businesses; it is just as effective – if not more – for business to...
Customer Intelligence refers to the unique information that gives vendors, salespeople, and account managers insight into why customers buy from them. Customer intelligence reveals how companies make decisions, which topics interest them, which events influence the...
A Foreword from the author: Outbound prospectors are the hunters of the business landscape. Our art requires a particular finesse that takes years to hone. Our targets and our tools constantly shift. The last decade bore witness to great change in the sales industry,...
Outbound prospecting refers to a sales technique representatives use to hunt down prospects, rather than wait for prospects to come to them. Most B2B sales organizations mandate that reps spend a percentage of their time prospecting because outbound can significantly...