software tools
The Importance of Knowing “Why”
Note: Today’s guest post is another in a series provided by Denis Pombriant of Beagle Research Group. Denis is a top CRM market researcher who advises end users in CRM selection, deployment and use while also publishing a steady stream of analysis on many of the...
It’s Not BBQ This Time – Food for Thought from Austin, Texas (Courtesy of Marketo’s Marketing Nation Roadshow)
No matter what vertical you’re in, it seems like everyone in sales and marketing is talking about beating out the “noise.” Marketo is talking about it too. Find Marketo’s Marketing Nation Roadshow in your city this summer to learn about marketing best practices....
Tetris for Small Business: Stopping the Slow-Death Cycle
The ‘Too-Many-Hats’ Problem At launch, sustaining an influx of leads is a B2B small business owner’s top priority — and by extension, engaging with current customers is priority 1.5. After all, we know customer advocates pay the bills. A business with zero churn...
Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
A decade ago, “sales-marketing alignment” was not a phrase on the tips of our tongues every time we entered a conversation about lead generation and revenue. But it is now. With the advent of platforms like social media and sales and marketing automation, we often see...
Is Glengarry Glen Ross Still Relevant to Sales?
Valuable Sales Tools > Trite Sales Mantras Who can forget the epic monologue delivered by a young Alec Baldwin in the film version of Mamet’s classic “Glengarry Glen Ross,” a seminal commentary on the sales world of the mid-1980s. The arrogant sales...