Opportunities to initiate and nurture connections flood digital social media today. Are you taking advantage of them to nurture leads? While many of us have caught on to email nurturing campaigns, social nurturing campaigns are relatively new to marketers. We’ve put...
79% of sales reps that incorporated social selling achieved their quota over the last calendar or fiscal year compared to 43% of the Industry Average. -“Social Selling: Best-in-Class Targeting of the Right Message, at the Right Time, for the Right Person”...
“In this world of crazy busy buyers, the road to relevancy is often the road to success. Having your finger on the pulse of what is happening in your buyer’s world and then incorporating it into your messaging is a key component of success. The InsideView Company Buzz...
THE AGE OF THE BUYER Now is the dawn of a completely different era I like to refer to as The Age of the Buyer. Due to the emergence of social media as a means of communication and establishing relationships, consumers have been given the power to provide real-time...
It’s a new year and you have new sales goals but you can’t dismiss the facts gathered from 2011. 92% of executives you try to contact will not return your phone call. You should already know why, unless you have an amazing reason for them to listen to your...
Closing out the year we wanted to look over the content that you have found most interesting and shared most often. 2011 was a big year for sales intelligence and the use of technology by sales teams to be more effective in finding new opportunities and closing more...