Nearly every day we talk to customers about their plans to replace Data.com and there’s a lot of misunderstanding out there. So we’re putting on our myth-busting uniform to help overcome some of these misconceptions. Myth #1: Data.com Is Not Going Away The cat has...
Is Social Media Marketing for Everyone? In the absence of better measuring tools, the first social media marketers used likes and follows to gauge the success of their campaigns. A lot of companies still do. For example, take Coca Cola’s Super Bowl ad this...
At the Business Next conference in San Diego earlier this year, the results of a corporate behavior study revealed that just one in five Fortune 100 CMOs are active participants in public social networks. That being said, a late 2012 Fast Company infographic revealed...
Companies talk about SEO as a marketing and lead generation function, but what about its benefits for salespeople? Sales reps who make a habit of a few SEO tricks close deals faster, and bring their customers to them. Every sales rep should care about his or her SEO...
It’s no secret that a warm prospect is much easier to close than a cold one. By using your social accounts to keep in touch with prospects and keep your name fresh in their minds, you can create a positive environment for closings. Before you can warm up a...
The sales trainers at VorsightBP know that great customer service starts with the very first customer interaction. Understanding your customers’ needs is essential to making a sale, but understanding won’t get you far if you can’t get in the door. We interviewed Steve...