lead generation

How Science is Changing Sales As We Know It

Too many sales managers are trying to build their business by using methods that have been outdated for a decade. Imagine going to a doctor that is still practicing medical advice from 1990? Sure they can give some insights and may even be able to help you with...

How to Sell to People Not Contacts

A New Type of Connection What are People Insights? Connections are more important than ever for reaching and engaging your prospects. More than 90 percent of executives never respond to cold-call sales or unsolicited emails, while more than 80 percent do engage when...

How to Gather Insights on the Social B2B Customer

Let’s face it, making contact with C-level executives and other decision makers is not an easy task. 92% of C-level executives NEVER respond to email blasts or cold-calls. According to the 2011 Sales Performance Optimization Survey from CSO Insights, the average...

The new InsideView website

Things are moving fast around here at InsideView. We went through a website redesign and though most of you noticed it and sent us messages about it, we never called any attention to it. The new InsideView website is designed for more dynamic content and gives a...

The Secrets of B2B Sales and Marketing

A study by the Kenan-Flagler School of Business at the University of North Carlina fond that  92% of prospects don’t take a meeting when cold-called or emailed by a sales rep. Our customers don’t report numbers this high but when looking at the bigger...

10 of the Best Sales Sites

As a social marketing associate at InsideView, I like to spend my morning gathering the best sales content to dish out throughout the week. Part of our mission here is to give our fans and other audiences the best sales knowledge they need to get the job done. As a...