data

Proactive and Reactive Marketing

Proactive and Reactive Marketing

Note: Today’s guest post is the final installment in a series provided by Denis Pombriant of Beagle Research Group. Denis is a top CRM market researcher who advises end users in CRM selection, deployment and use while also publishing a steady stream of analysis on...

The NetProspex Acquisition and Why Platform Matters Most

The NetProspex Acquisition and Why Platform Matters Most

Yesterday Dun & Bradstreet announced the acquisition of NetProspex. My first reaction is to congratulate Michael Bird, Gary Halliwell and the rest of the NetProspex team. They have worked very hard to build a solid business, and it’s always great to see...

Best and Worst Stats of 2014

Best and Worst Stats of 2014

Well, 2015 is finally upon us, which makes it fun for me (since I frequently design infographics) to look back at some superlative statistics from the business world in 2014. In no particular order, here’s the list: Biggest commutes in 2014: New York, LA, San...

Single-Persona Disorder Got Your Campaigns Down?

Single-Persona Disorder Got Your Campaigns Down?

Is 2015 finally the year you plan to handcraft your messaging and better target multiple personas in your outbound marketing campaigns? If so, you’ve got the same goal as approximately 50% of B2B marketers, all of whom plan to begin courting prospective clients...