At Dreamforce last fall, I met with lots of other marketing leaders to talk about our most daunting challenges and share solutions. I lost count of the number of times one of us started a sentence with, “Our data says…” or “If we had the data…” As marketing leaders...
Most enterprises agree that data management and governance is an ongoing issue, and that implementing a comprehensive data strategy is required to in order to stay competitive and to serve customers better. Sales and marketing technology is adding to the current...
Note: The following post is the first part of a seven-part blog series on “Market Intelligence & Lead-to-Revenue Process.” Stay tuned to learn more about market intelligence and inbound marketing effectiveness in our next blog. You can view or download...
We’re big fans of the content and ideas constantly generated by SiriusDecisions, and we’re not just saying that! We sent a team to spend a few days in Nashville for SiriusDecisions 2016 Summit, and with a theme of “The Art & Science of Intelligent Growth,” we...
Today’s post is from Gaurav Gupta, Manager, Professional Services at InsideView. Gaurav’s obsession with clean data borders on the maniacal, and our customers love him for it. There are many services to help you maintain the consistency and integrity of...
As a marketer, I’ve read (and written) the phrase “the customer is now in control” hundreds of times over the past few years. And while it’s true, and becoming more pervasive as time and technology move on, this fundamental shift in the economy is starting to...