Sales generation is the lifeline of any business, whether it is through new customers or renewal business. A overemphasis on getting new customers can sometimes come at the expense of losing existing customers, and new customers cost more than renew customers. So what...
Regardless of the type of business you are in, the ability to find more business is the key to success. In today’s competitive world you need to employ advantage gaining techniques that both attract and retain customers in your sales pipeline. To do this...
Customer churn is the biggest problem facing every business, and while there’s no magic solution for ensuring complete customer retention, there are processes that you can put in place to decrease churn. If you’re ready and willing to put in the effort,...
Customer Intelligence refers to the unique information that gives vendors, salespeople, and account managers insight into why customers buy from them. Customer intelligence reveals how companies make decisions, which topics interest them, which events influence the...
The goal of the marketing department is to generate interest in a product or service while capturing enough potential prospects that sales are generated. In today’s rapidly advancing world, data overload is a reality for B2B marketers. Without some sort of...
Are your customer service skills up to par or are you making fatal mistakes that turn your customers away? Few customer service organizations will admit that they’re the cause of customer churn, but chances are, if your customers are decamping at a faster rate...