Heidi Tucker, Vice President of Global Alliances, regularly contributes articles to MSDynamicsWorld.com on topics of interest to the Microsoft Dynamics community. Her most recent series has been on the topic of using data and insights for strategic advantage to...
Salesforce will stop renewing Data.com licenses in just a couple of months, so hopefully you’re well on your way to finding a replacement and building your migration plan. If not, keep reading. This blog series is all about helping you do that. The first post...
Heidi Tucker, Vice President of Global Alliances, regularly contributes articles to MSDynamicsWorld.com on topics of interest to the Microsoft Dynamics community. Her most recent series has been on the topic of using data and insights for strategic advantage to...
At Dreamforce last fall, I met with lots of other marketing leaders to talk about our most daunting challenges and share solutions. I lost count of the number of times one of us started a sentence with, “Our data says…” or “If we had the data…” As marketing leaders...
It’s year-end and you’re planning for 2019. We hope that means you’re thinking about your data – how to source and keep clean the company and contact data that fuels your go-to-market planning, marketing campaigns, prospecting, and engagement. If you’re...
Most enterprises agree that data management and governance is an ongoing issue, and that implementing a comprehensive data strategy is required to in order to stay competitive and to serve customers better. Sales and marketing technology is adding to the current...