Note: Today’s post is a guest post from Soumyadeep Sur, Marketing Director at ValueLabs. Disconnect between sales and marketing“Marketing isn’t giving us enough leads, and the leads they’re giving us aren’t qualified!!” accuses sales. Meanwhile, from marketing we...
Before you declare me color blind, let me clarify. This is about ‘Red Ocean’ and ‘Blue Ocean’ – terms well known in the business world. However, let me briefly explain before presenting my argument. ‘Blue Ocean’ in business terminology refers to the ‘uncontested...
![Prospects Are Like Snowflakes: Learn the Differences and Sell Accordingly [Guest Post]](https://insideviewweb.kinsta.cloud/wp-content/uploads/2016/05/ProspectsAreLikeSnowflakes.jpg)
Note: Today’s post is from Nipul Chokshi, who works in product marketing and sales enablement at Lattice Engines. Lattice Engines offers a complete set of marketing and sales applications that predict who will buy, what they are likely to buy, and when....
“Give me six hours to chop down a tree, and I will spend the first four sharpening my axe.” When Abraham Lincoln uttered these immortal words, he wasn’t speaking about content marketing, but he may as well have been. The best, most creative and dynamic content...
Outbound marketing campaigns are the core focus of most B2B Demand Generation teams. The challenge has always been getting to the right prospects with all the relevant information needed to drive the highest campaign performance – typically measured by response, lead...
For the fourth year in a row, Smart Selling Tools has put together a guide of the must-have sales tools for B2B organizations. This year we’re thrilled to have made the list! The Top Sales Tools of the Year guide makes it easy to navigate the overwhelming space...