Outbound marketing campaigns are the core focus of most B2B Demand Generation teams. The challenge has always been getting to the right prospects with all the relevant information needed to drive the highest campaign performance – typically measured by response, lead conversion and opportunity pipeline value.
In a sea of emails and advertisements, marketers are always looking for better ways to stand out from the crowd to better engage with prospects, increase campaign relevancy, and generate higher quality leads. Lists built with InsideView Target not only use accurate and validated demographic and firmographic data, but also leverage key news and social insights as the triggers for creating custom campaigns. By utilizing InsideView’s Market Intelligence platform, Target helps marketers build lists based on a wide array of quality data. This enables users to target prospects more effectively and produce the highest quality leads.
A Marketing Automation tool is critical to plan and execute those campaigns, and Oracle Eloqua gives their customers the ability to personalize campaigns at scale. To fuel this, Target’s powerful-yet-simple integration with Eloqua includes a one-click list import and allows marketers to automatically de-duplicate prospects, paying only for prospects that are truly “net-new.”
InsideView Target for Eloqua includes the following features and benefits, and is certified on Oracle’s Appcloud Marketplace:
- Direct integration with Oracle Eloqua, including direct import and email based-deduping
- Prospect coverage spanning 13M+ companies and 24M+ decision-makers
- Better, more relevant lists using news, and other insights
- Easier to use interface including Dynamic Inline Filters to refine searches on the fly
- Detailed usage analytics to better understand how and when lists are being used
InsideView Target is just part of our Outbound Revenue Solution. Click here to learn more!