A couple years ago, we were so frustrated with sales and marketing misalignment and the drag it put on our progress that we decided to not just do something about it, but become experts on the topic. The entire customer-facing side of InsideView, led by Tracy Eiler,...
There’s no doubt B2B marketing is getting harder, especially when you see stats like these:74% of business buyers conduct more than half of their research online before making an offline purchase.59% of those same business buyers prefer not to interact with a sales...
You may have heard rumblings, but this is the official announcement that Aligned to Achieve will be hitting bookshelves in October!If you work in marketing, how often do you feel like you worked tirelessly to find, nurture, and qualify new leads for sales, only to see...
No matter how great your marketing copy might be, or how revolutionary your offering, it means nothing if your email never gets to a target’s inbox.Email deliverability is the percentage of emails sent that successfully end up in an inbox. It’s all of your sent emails...
Be honest with us. Are you satisfied with your bounce rates?If you’re a marketer, few things frustrate you more than sending out a fantastic campaign and getting a high number of email bounces. Yet, it’s not uncommon for companies to struggle to understand why their...
Note: The following post is based on findings are from our market report, Crack the Code of Sales & Marketing Alignment: What 1000 Sales & Marketing Innovators Know That You Don’t. The report digs into the root causes of sales and marketing misalignment based...