You may have heard rumblings, but this is the official announcement that Aligned to Achieve will be hitting bookshelves in October!
If you work in marketing, how often do you feel like you worked tirelessly to find, nurture, and qualify new leads for sales, only to see that those leads went neglected?
If you work in sales, how often do you see “qualified” leads funneled to you from marketing that leave you thinking, “I could do a better job in marketing than my own marketing colleagues”?
We know that the term “sales and marketing alignment” may feel overused and aspirational. It may even trigger a role of the eyes every time you hear it. But the truth is it’s still a problem, there are things you can do about it, and the companies that are addressing it are seeing real top- and bottom-line results.
InsideView’s own Tracy Eiler, chief marketing officer, and Andrea Austin, vice president of enterprise sales, teamed up to write Aligned to Achieve to help you eliminate frustrations that stem from misalignment, and to put sales and marketing on the same page once and for all.
What you’ll learn
Aligned to Achieve is the first book that brings together original research, insights from over 50 B2B leaders, and proven tactics to unite revenue teams. The book will help you learn:
- The cost of misalignment and the driving forces behind it
- Immediately-actionable strategies for improving your culture, processes, leadership, and technology to enable alignment
- How to identify the best places to modify your sales and marketing programs to kickstart collaboration between your teams
- What other companies are doing to unite their sales and marketing teams to drive revenue
You’ll hear from some of the most forward-thinking innovators who are driving alignment initiatives every day, including Alex Shipillo (Influitive), Alvina Antar (Zuora), Grad Conn (Microsoft), Jason Seeba (Bloomreach), Kelly Steckellberg (Zoosk), Mary Shea (Forrester Research), Matt Amundson (EverString), Meg Heuer (SiriusDecisions), Nancy Nardin (Smart Selling Tools), Paul Holland (Foundation Capital), Robin Saitz (Brainshark), Tim Thorpe (Black & Veatch), Tracy Birdsall (Visa), and more.
How to get the book (and your free gift)
Ready to make sales and marketing alignment a reality? Here’s how to get your hands on the book:
- Pre-order Aligned to Achieve from your favorite major book retailer
- For the first 50 people who pre-order the book and send their purchase receipt to aligned[at]insideview[dot]com, we’ll send you a second copy to give to a sales or marketing counterpart, plus a $5 Starbucks gift card so you can start discussing your alignment strategy together over a fresh cup of brew!
If you want to learn more or get additional resources, visit the Aligned to Achieve website.
What others are saying
“Austin and Eiler offer a wonderfully fresh perspective through their paired marketing and sales voices. They’re empowering our industry to move the dialog forward with the insights and concepts they’ve shared in Aligned to Achieve.”
– Phil Fernandez, CEO of Marketo
“Written by two of the brightest sales and marketing leaders in b-to-b, it covers proven strategy and pragmatic tactics together in an easy-to-read format. Highly recommended for any revenue generator who want to increase the effectiveness and ROI of their efforts moving forward.”
– Matt Heinz, President of Heinz Marketing
“The importance of sales and marketing alignment has been talked about for years but rarely acted upon. Aligned to Achieve provides the foundational “why” sales and marketing must align, which is supported by fact based research conducted by the authors. More than just theory and fluff, you will find specific, actionable steps your organization can take now to align across the board. This book is required reading for all sales and marketing leaders and their CEOs.”
– Barbara Giamanco, Author of The New Handshake: Sales Meets Social Media
“When two of b-to-b’s top sales and marketing executives get together to pen a how-to on alignment, there’s no other choice than for it to become a must-read. Smart yet plain-spoken, Aligned to Achieve delivers on its promise to offer practical solutions for driving better sales and marketing alignment.”
– John Donlon, Research Director at SiriusDecisions
“Sales and Marketing alignment is essential to an organization focused on scaling revenue. Aligned to Achieve gives you the complete roadmap you need to fuel meaningful growth.”
– Max Altschuler, Founder and CEO of Sales Hacker and Author of Hacking Sales
“Aligned to Achieve is fast-paced, intelligent, and full of relevant, actionable information. Should be required reading for every sales and marketing leader.”
– Meagen Eisenberg, CMO of MongoDB