RESOURCES ON-DEMAND WEBINAR

How Hitachi Solutions aligns their revenue teams on a data driven strategy

Speakers

MICHAEL STRAND MICHAEL STRAND
SVP Global Sales and Marketing
Hitachi Solutions
ADAM PERRY ADAM PERRY
VP of Customer Experience
InsideView

This 20 minute session was presented at The Forrester B2B Summit, North America, May 2021 Virtual Event

In a digital first age, the key drivers for revenue are automation, the right technology stack and an account based strategy. All these require a good foundation of B2B data and continuous data management. Join this session to learn more about the strategy, process and the new data steward program in Hitachi’s lead-to-revenue journey.

Key takeaways:

  1. What are the key pillars for enterprise level sales and marketing technology stack
  2. How Hitachi Solutions is managing their B2B data quality