RESOURCES ON-DEMAND WEBINAR

Data Integrity | Best Practices in B2B Data Management by Jama Software

Speakers

DREW KEENAN DREW KEENAN
Director of Business Intelligence and Sales Operations
Jama Software
CALVINA CHENG CALVINA CHENG
Senior Product Marketing Manager
InsideView

This session was presented by Drew Keenan at OpsStars 2020: The Rise of Ops Virtual Event

Join Drew Keenan, Director of Business Intelligence and Sales Operations at Jama Software, who will share learnings from Jama’s journey to develop a single source of truth for customer data, enabling them to increase confidence and trust across sales and marketing teams through improved data quality.

Key takeaways:

  1. How to identify the best opportunities from your target accounts based on a complete view of your customers and their related entities
  2. How to align marketing and sales around a “single source of data truth” that fuels revenue growth
  3. How to measure the success of account-based targeted marketing