As a marketer, I’ve read (and written) the phrase “the customer is now in control” hundreds of times over the past few years. And while it’s true, and becoming more pervasive as time and technology move on, this fundamental shift in the economy is starting to...
New realities for today’s sales professionals are raising some big questions. Sales teams often consider how to win over new potential clients with an appeal to value in an age where many industries have become more competitive and reliant on “quick facts.” New media...
Regardless of the type of business you are in, the ability to find more business is the key to success. In today’s competitive world you need to employ advantage gaining techniques that both attract and retain customers in your sales pipeline. To do this...
An effective lead nurturing program will move cold or poorly-rated leads through your funnel. In a lot of cases, leads enter CRM systems with sparsely filled in details or indicators that they aren’t a right fit right now. The concept behind nurturing is to keep all...