InsideView’s marketing team has been pounding the tradeshow floors lately with all the spring-summer conferences, both as attendees and participants. The most anticipated was our own Insider Summit 2013 last May. The second annual summit looks to be a powerful ongoing...
By now we’ve all been thoroughly inundated with the vague advice that businesses need to maintain a social media presence. We build and manage accounts on Facebook, Twitter, Pinterest, and a number of other social media sites, and post regularly. And because social...
Social media marketing has evolved beyond counting followers and fans, so why do we still care how many people retweet our tweets and share our facebook posts? We’ve evolved into the era of engagement, but there’s still an inherent sense amongst the...
If you have something important to say on social media, make sure it gets heard! Different networks prefer different time windows, and different audiences operate on different time frames. Before you start scheduling out social updates, make sure you have a clear...
Businesses large and small use Twitter and Facebook to communicate directly with their customers. Social media allows us to announce new products and campaigns and build free brand awareness. However, social media isn’t a one way street. Customers can use...
Learn About the Prospect It is not enough to know the name of the person to whom you will talk. You also need to do online research to learn about this individual’s personal interests, business philosophy and other pertinent information. Social media sites, such as...