In today’s globally connected world, it’s more important than ever for companies to build their brand identities. While in the past, a brand could present a solid identity via television and print advertisements, today brands are dynamic and ever-changing....
Social media marketing has evolved beyond counting followers and fans, so why do we still care how many people retweet our tweets and share our facebook posts? We’ve evolved into the era of engagement, but there’s still an inherent sense amongst the...
If you didn’t hear of any of the 5 most viral moments of 2012, you probably live under a rock. These moments were discussed and shared everywhere online for weeks. None of these moments are viral because of an effective social media or sales strategy;...
Businesses large and small use Twitter and Facebook to communicate directly with their customers. Social media allows us to announce new products and campaigns and build free brand awareness. However, social media isn’t a one way street. Customers can use...
When the pressure is hot to close at the end of the month, the quarter, or the end of the year, we start looking for deals to squeeze in before the next period begins. Sometimes we’re lucky to have found those extra deals at the beginning of the closing period, but...
A Foreword from the author: Outbound prospectors are the hunters of the business landscape. Our art requires a particular finesse that takes years to hone. Our targets and our tools constantly shift. The last decade bore witness to great change in the sales industry,...