Technology Research Group

The Financial State of Social CRM

by | Jun 26, 2012

The world of social customer relationship management, or social CRM, has moved from its infancy to a full-fledged money-making industry in the past year. Technology research group Gartner predicts that the industry will be worth $2.1 billion in 2012, a 147 percent...

Defining Social CRM for B2B Sales

by | May 15, 2012

image source Microsoft Dynamics Community   When social media started to take shape in the 21st Century, it represented a way for people to connect, interact and share with others more frequently and more remotely. Twitter, Facebook, and the like allowed users to...