Our world is flatter than ever before. Technology has changed the way we communicate and create. It has altered how we work, on what we work, and even where we work. Of course, sales and marketing aren’t immune to these changes. Technological innovations have...
If you find B2B lead generation challenging, you are not alone. Marketing Sherpa’s 2012 B2B Marketing Benchmark Report stated that 74 percent of customer relationship managers believed lead generation was the most challenging aspect of sales. Being a salesperson...
If you have something important to say on social media, make sure it gets heard! Different networks prefer different time windows, and different audiences operate on different time frames. Before you start scheduling out social updates, make sure you have a clear...
InsideView today released some findings from our customer, Rosetta Stone, regarding their sales success in 2012. The stats? Rosetta Stone’s Corporate Sales team has increased lead-to-opportunity conversion rate by 22%, win rate by 12%, and average deal size by...
Companies don’t sell products and services to everyone – we all maintain a target audience of ideal customers. The lead qualification process is designed to separate ill-fitting prospects from target customers, and a successful business knows how to spot prospects...