If our prospects have to think about how they are going to take us up on our valuable offers, we haven’t done our jobs as a marketers. Our clients need to be able to mindlessly find our marketing forms without having to scroll or hunt. They needs to be...
If you want to make your brand name strong, then you’ll want to make sure your varying online campaigns compliment each other. For example, an email marketing campaign should be an effective campaign that builds on already established leads, but why not also...
The goal of the marketing department is to generate interest in a product or service while capturing enough potential prospects that sales are generated. In today’s rapidly advancing world, data overload is a reality for B2B marketers. Without some sort of...
In a world in which a sales team can be entirely virtual, a hybrid mode of the virtual sales team is popping up everywhere. On any given day, reps could be working from home, on the road and in the office. Sales teams aren’t restricted to their offices and their...
(Image source: Socialcast.com) Wasting time on meetings is so prevalent there is an app for it. In the sales world, about 80 percent of a sales person time is spent in meetings, preparing for meetings and completing administrative tasks as opposed to making sales....