socialprise

Outcome-Driven Customer Interactions

Outcome-Driven Customer Interactions

Note: Today’s guest post is the second in a three-part series provided by Esteban Kolsky, founder of ThinkJar, a research consultancy focused on customer strategy and CRM solutions. The first post in the series can be found here. InsideView is a client and we have...

The Modern Customer Interaction

The Modern Customer Interaction

Note: Today’s guest post is the first in a three-part series provided by Esteban Kolsky, founder of ThinkJar, a research consultancy focused on customer strategy and CRM solutions. InsideView is a client and we have sponsored Esteban’s research on this topic....

Newbies Take Note:  3 Social Selling Mistakes to Avoid

Newbies Take Note: 3 Social Selling Mistakes to Avoid

Social selling is a relatively new technique. Heck, LinkedIn and Facebook are each barely 10 years old. So it’s not uncommon for those new to social selling, or new to social networking in general, to make some rookie mistakes. Here are three mistakes that social...

InsideView Names Top Sales & Marketing Influencers of 2014

InsideView Names Top Sales & Marketing Influencers of 2014

Today we’re proud to announce our third annual InsideView Top 25 Sales Influencers and Top 25 Marketing Influencers lists for 2014! We’ve combed through hundreds of potential candidates, reviewed thousands of posts and tweets, and consulted dozens of measurements and...

5 Quick Tips for B2B Marketing to Millennial Decision Makers

5 Quick Tips for B2B Marketing to Millennial Decision Makers

Gen Y, or the Millennial generation, is defined as those born during the late 80s, 90s, and early 00s, so the old fogies of that generation are in their 30s. That puts many Millennials right in the prime of their careers, and right in the thick of decision-making in...

Create Your Social Selling Strategy in Just 3 Steps

Create Your Social Selling Strategy in Just 3 Steps

If you’re in sales or marketing, you can’t go a day without hearing the term “social selling.” In a nutshell, social selling is knowing who your targets are before you engage with them. And by “knowing,” it means the 2014 version of knowing, not the old...