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Five Ineffective Methods to Social Selling on Facebook

Most B2B companies these days maintain an active presence on Facebook, but not all of us get it right. The marketing opportunities available to us on Facebook continue to evolve, and as marketers, we have to constantly update our Facebook strategy. Take, for example,...

Pre-call Research Best Practices

Conducting pre-call research is a necessary part of every sales effort, and, in most cases, can cost an organization a lot of time and money. Ensure that your pre-call research isn’t a wasted effort with a few best practice tips. Define research goals. In most cases,...