search engine optimization

SEO Basics: What Is a Title Tag and Why Is It Important?

[tweetmeme source= “insideview” only_single=false] The title tag is an HTML title element critical to both SEO and user experience that is used to briefly and accurately describes the topic and theme of an online document. The title tag is displayed in two...

20 SEO Terms Every Good Inbound Marketer Should Know

[tweetmeme source= “insideview” only_single=false] Engaging with today’s new breed of socially-enabled buyer, or Customer 2.0, has become increasingly difficult for B2B sales and marketing organizations.  Traditional marketing tactics have become...