Before David Ogilvy became one of the biggest names in advertising, he was a door-to-door salesman for AGA ovens. He created a sales manual to help other salesmen achieve the great results that he did. As you’d expect from a man who later went on to dominate the...
The eyes of the business world have turned to social media marketing and fast turnaround times, but one old technique may help you separate yourself from other salesmen in your field. Send a letter. This move may seem like a step backwards, but will come as a breath...
Getting prospects on the phone is hard enough; keeping them on the phone can be even harder. Follow a few sales call guidelines to keep your prospects from hanging up on you. Ask Permission Before you grill them like they’re dating your daughters, get permission...
Do you always know who’s on the other end of a sales call? If we sell to businesspeople, we expect to communicate with businesspeople. But what if the lead we end up trying to reach is far from professional and employable? Imagine spending your day calling and...