Sales Rep

How to Add Healthy Competition to the Sales Process

Two camps divide popular opinion on the topic of salespeople competing with other members of their teams. On one side, sales representatives are inherently competitive because their jobs revolve around winning customers and beating competitors and they thrive in...

The 4-Letter Words You Never Want to Hear From a Sales Rep

When the time comes for sales reps’ to get their prospects on the phone, they have a lot to remember. What are their openers? What are their objectives? Do they know their prospects well enough? What was that new feature the product team released this morning?...

Learn to Listen to What a Prospect Doesn’t Say

Closing the deal is one of the most challenging parts of any sales job. Customers are reluctant to part with their money and afraid that they will waste money on something that doesn’t really benefit them. To make sales, you have to pay attention to what your...

Why Case Studies Work in B2B Sales

As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. The case study is an age old marketing technique that some consider obsolete and outdated in in the face...