Sales Executives

Appealing to All Decision Makers

In most business organizations, more than one individual holds decision-making responsibility. This is especially true when there is a large volume order or a very costly item. When multiple executives weigh in on a purchase decision, a salesperson has to work harder...

#Sales #Productivity – Getting More Bang for Your Buck

While many B2B sales executives do not realize it, sales volume and sales productivity are not the same thing.  Without good sales productivity, it can cost a company quite a bit of overhead to make just one sale.  However, with good sales productivity, it can lower...

How to Measure Social Selling Results

It all comes down to numbers right? I was told something very early on in my career “You can’t manage what you don’t measure”. When it comes to social selling, sales executives want to see the benefits of leveraging social intelligence during...