Rivals

How to Align Sales and Marketing

by | May 22, 2012

Getting B2B Sales and Marketing Departments To Work Together to Increase Leads Most business-to-business or B2B companies don’t want to admit this, but their sales and marketing departments are at odds. In the worse case scenarios, the company isn’t even aware of the...

Gamification of the Sales Process

by | Jul 20, 2011

What is Gamification? One of the trending topics in business is gamification. If you are not familiar with the term, in short, gamification is the application of game mechanics to non-game experiences that can drive an audience to a desired behavior.The size of the...