Ninjas are experts in ninjutsu, which is a technique in espionage. Espionage is the practice of collecting information and gathering intelligence. Today’s sales world requires superior, relevant, and timely information about prospective accounts and key contacts. To...
Social media marketing has evolved beyond counting followers and fans, so why do we still care how many people retweet our tweets and share our facebook posts? We’ve evolved into the era of engagement, but there’s still an inherent sense amongst the...
An effective lead nurturing program will move cold or poorly-rated leads through your funnel. In a lot of cases, leads enter CRM systems with sparsely filled in details or indicators that they aren’t a right fit right now. The concept behind nurturing is to keep all...