Resistance

How Social Listening Can Make Your Job Easier

by | Dec 21, 2012

Businesses large and small use Twitter and Facebook to communicate directly with their customers.  Social media allows us to announce new products and campaigns and build free brand awareness. However, social media isn’t a one way street. Customers can use...

5 Steps the Internet Buyer Goes Through

by | Dec 12, 2012

Every salesperson who’s been in the business more than a few months understands the sales cycle, but what of the buying cycle? Understanding the phases of the buying process will allow you to make adjustments to your sales pitch so it’s in line with your...