There’s no point pretending all salespeople exemplify perfect morals. Some salespeople engage in unethical sales practices. For example, they may omit important details from pitches, lie to customers or pressure them to make a decision immediately. Sometimes...
In today’s globally connected world, it’s more important than ever for companies to build their brand identities. While in the past, a brand could present a solid identity via television and print advertisements, today brands are dynamic and ever-changing....
Even before you offer a sales pitch, you may may have to overcome prospects’ fear of buying. Even though you are in a professional area working with a professional buyer, that doesn’t mean that there is rational thinking going on all the time. You have to...
Using Memes to Generate Leads Internet memes have become a huge phenomenon. The Oxford American Dictionary named Gif the 2012 word of the year. Memes and gifs are very easy to consume, take little time to create, and gets shared widely across every type of social...