You need to find a Data.com replacement soon, given that Salesforce is retiring it in just a few months. But you don’t want to rush into a decision. And you don’t want to go without data cleansing and sales intelligence. That’s a sure way to muddy up your CRM data and...
At Dreamforce last fall, I met with lots of other marketing leaders to talk about our most daunting challenges and share solutions. I lost count of the number of times one of us started a sentence with, “Our data says…” or “If we had the data…” As marketing leaders...
It used to be an email marketer’s biggest challenge was writing a snappy subject line that would get your emails opened. Then came the anti-spam regulations, CAN-SPAM in the U.S. and CASL in Canada, and marketers had to be a little more careful. These regulations...
Nearly every day we talk to customers about their plans to replace Data.com and there’s a lot of misunderstanding out there. So we’re putting on our myth-busting uniform to help overcome some of these misconceptions. Myth #1: Data.com Is Not Going Away The cat has...