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Quality Above Quantity: Giving the Cold Call the Cold Shoulder

Maybe cold calls worked in the past. Maybe one out of every ten people you called turned into a sale. These days, however, very few people respond to cold calls- or cold emails. It’s all too easy to just delete the voicemail or email because these days consumers...

People Insights: It’s Like Ancestry-com for B2B Sales

Selling to people has not changed dramatically over the past hundred years. You have a product or service, identify a pool of prospects and then discover how many of them you can help. Sure thats over simplified but when it boils down, those are some of the key...