Segmentation isn’t necessarily a new concept, but it is a crucial discipline to master in today’s sales climate. Actually, segmentation can be traced way back to the 1950s when companies both small and large began targeting specific groups of people with...
Some salespeople have a bad habit that turns customers off: they talk excessively about product features about which customers don’t care. This habit doesn’t wear customers down via persistence; it just annoys them. Potential customers can tell when a...
When you’re recruiting new clients, there is nothing more powerful than the truth: the truth from your past clients and of the service you’ve provided them. Being productive with your day is a way of working smarter and not harder. Your biggest advocates...
[tweetmeme source= “insideview” only_single=false] John Blossom, probably the smartest analyst to follow the convergence of technology and content, has written a very thoughtful analysis of Salesforce.com’s Content as a Platform (aka Data as a...