Relationships

The 4-Letter Words You Never Want to Hear From a Sales Rep

When the time comes for sales reps’ to get their prospects on the phone, they have a lot to remember. What are their openers? What are their objectives? Do they know their prospects well enough? What was that new feature the product team released this morning?...

Why Relationships Matter to Sales

When the Harvard Business Review published data that suggested sales is not about building relationships, a lot of salespeople scratched their heads. For decades, sales was all about relationships, and we’ve all been trying to explain how to bring relationships...

Launching Customer Appreciation Week

Once a year, those of us in the U.S. get a friendly Hallmark-certified reminder to be thankful for what we have. This year, we’re using Thanksgiving as an excuse to show a little extra love to our customers, who are basically awesome, and collectively know more...

#Sales #Productivity – Getting More Bang for Your Buck

While many B2B sales executives do not realize it, sales volume and sales productivity are not the same thing.  Without good sales productivity, it can cost a company quite a bit of overhead to make just one sale.  However, with good sales productivity, it can lower...