Insufficient Knowledge of the Industry and Competition Buyers are not going to buy a product from someone who doesn’t know enough about the industry to position the right product or service. Not knowing the state of the industry into which you try to sell is...
In most business organizations, more than one individual holds decision-making responsibility. This is especially true when there is a large volume order or a very costly item. When multiple executives weigh in on a purchase decision, a salesperson has to work harder...
Learn About the Prospect It is not enough to know the name of the person to whom you will talk. You also need to do online research to learn about this individual’s personal interests, business philosophy and other pertinent information. Social media sites, such as...
Unfortunately, there is no silver bullet to lead scoring in B2B marketing. According to Craig Rosenberg and his post, 6 Reasons Why Everyone Needs a Lead Qualification Team, “If you send unqualified leads to sales, you will either fail or get minimal ROI from...