According to MarketingSherpa 2012 Marketing Benchmark Report, trade shows have secured the top spot as the most effective B2B marketing platform. They have greatly surpassed paid search, email marketing and websites. This statistic encourages us to take tradeshows...
Most B2B companies these days maintain an active presence on Facebook, but not all of us get it right. The marketing opportunities available to us on Facebook continue to evolve, and as marketers, we have to constantly update our Facebook strategy. Take, for example,...
1. Understand Your Customers Understanding your customers is essential to establishing and maintaining relationships that deliver returning revenue as well as up-sell and cross-sell business. The best way to get to know your customers? Track them. Don’t wait...
The lead qualification process is essential to business. You won’t win sales if you just wait for customers to pop out of the woodwork demanding your products. You need to have an effective process that converts your prospects into paying customers. We’ve put together...