Segmentation isn’t necessarily a new concept, but it is a crucial discipline to master in today’s sales climate. Actually, segmentation can be traced way back to the 1950s when companies both small and large began targeting specific groups of people with...
What is Sequential Content? Sequential content is any type of content that has a chronological structure. In marketing, there are several types of sequential content you might use: How-to articles that give readers a series of steps to follow to achieve a desired...
If you’ve noticed that the same salesperson is always at the top, it’s because that’s probably true. In fact, a study done by Harvard University found that 4% of sales reps make 94% of the sales in the United States. Are they just born sellers, or do they know...