Pipelines

Marketers are from Mars, Sales reps are from…

by | Oct 8, 2012

Guest Post written by: Kelly J. Waffle, Director of Account Development, Marketo, Inc. Kelly works with prospective and current customers to “paint a picture” of where they can go with marketing automation and revenue performance management. He serves as...

How to Measure Social Selling Results

by | May 14, 2012

It all comes down to numbers right? I was told something very early on in my career “You can’t manage what you don’t measure”. When it comes to social selling, sales executives want to see the benefits of leveraging social intelligence during...