Group Your Prospects into Niches Outline the categories into which your prospects fit, and create specific emails, phone call outlines, tweets, etc. for each of them. For example, if you sell electrician supplies, try focusing on outdoor-specific electricians. This...
Every salesperson who’s been in the business more than a few months understands the sales cycle, but what of the buying cycle? Understanding the phases of the buying process will allow you to make adjustments to your sales pitch so it’s in line with your...
Emails and phone calls are the two leading prospecting methods. So, have you ever wondered which should come first? Converting a prospect largely depends on the first contact. A prospect’s interest should pique during the first few seconds of the first communication....
It’s a new year and you have new sales goals but you can’t dismiss the facts gathered from 2011. 92% of executives you try to contact will not return your phone call. You should already know why, unless you have an amazing reason for them to listen to your...