Perfect Art

B2B Trade Show Marketing Best Practices

by | Mar 25, 2013

According to MarketingSherpa 2012 Marketing Benchmark Report, trade shows have secured the top spot as the most effective B2B marketing platform. They have greatly surpassed paid search, email marketing and websites. This statistic encourages us to take tradeshows...

Are You Marketing to the Right Audience?

by | Feb 15, 2013

Social media and marketing automation technology make it easy to grow your marketing reach, but don’t always make it easy to target the right audience. Our customers are out there everywhere, but knowing exactly where isn’t yet a perfect art. A few...