If you find B2B lead generation challenging, you are not alone. Marketing Sherpa’s 2012 B2B Marketing Benchmark Report stated that 74 percent of customer relationship managers believed lead generation was the most challenging aspect of sales. Being a salesperson...
In a recent report by the Altimeter group they identified that many companies have formalized their social media efforts for customer facing employees. I expected Marketing to be the top of the list but was surprised to see Sales so far behind with only 11% of the...
Leveraging social media and online communities to drive revenue works. You may remember the post Should Sales people be Blogging where we explained how IBM is leveraging social selling. In the Social Selling University we have had great speakers like Jill Konrath,...