Phone calls are the main interaction platform between customers and businesses. Over 92% of the average customers report that they interact with businesses mainly through phone calls. However, 85% of them claim to be dissatisfied with the phone calls. So how can sales...
Whether your goal is to boost sales productivity, increase awareness about a service, or raise funds for a social cause, effective use of social media is critical. Knowing how to engage people is fundamental to social media success. According to Jennifer Aaker, a...
The argument over substance versus content has been around since the early Greek philosophers, just as Aristotle espoused the differences on the steps of the Acropolis around 300 BC. [http://en.wikipedia.org/wiki/Substance_theory] Here, unless you feel inclined to...