Emails and phone calls are the two leading prospecting methods. So, have you ever wondered which should come first? Converting a prospect largely depends on the first contact. A prospect’s interest should pique during the first few seconds of the first communication....
An effective lead nurturing program will move cold or poorly-rated leads through your funnel. In a lot of cases, leads enter CRM systems with sparsely filled in details or indicators that they aren’t a right fit right now. The concept behind nurturing is to keep all...
Leads are coveted. Leads are adored. We score leads and we nurture leads. Leads are measured in meticulous detail, and continue to keep many, myself included, up at odd hours of the evening. Leads are made famous in movies and television alike. My favorite all time...