We were thrilled to host yesterday’s webinar with Jill Konrath on “Five Strategies to Jumpstart Your Sales.” Konrath is an expert seller, business advisor, and the author of “SNAP Selling,” a #1 best-seller on Amazon. She’s advised many big companies on...
There’s one big reason companies focus on renewal business: the cost. Renewal business costs less than new business because you aren’t paying acquisition fees or other up-front costs. Your customer is also familiar with you, which means you spend less time...
According to Hubspot’s, State of Inbound Marketing Lead Generation Report, 2010, “B2B companies that blog generate 67% more leads per month” than those who do not. That’s not a typo. If you aren’t blogging, you’re falling behind. However, creating a...
The traditional approach to demand generation focuses primarily on outbound offers and campaigns to drive new leads into the funnel. However, the shift in buyer behavior forces companies to rethink their approach to demand generation. Social media stands out as a new...